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Business Insider πŸ‡ΊπŸ‡Έ
🏒 Axel Springer SE πŸ“… since 2007 πŸ“ New York City
Business Insider (stylized in all caps; known from 2021 to 2023 as Insider) is a New York City-based multinational financial and business news website founded in 2007. Since 2015, a majority stake in Business Insider's parent company Insider Inc. β€” Wikipedia
βš–οΈ Lean Left (AllSides) Β· πŸ“š Wikipedia: no consensus
🍞plain 🍞plain news 🀝in line with others ✏️4.1 rewrites per 100 πŸ“‘no wire copy πŸ“° 759 headlines in 30 days Β· 11 on its front page now

🧬 Its fingerprint

🏷️ Outside the partisan webs
Everyone outside the two partisan webs, from the wires to cable news: a big, mixed group that runs more of the stories everyone runs. Not a mark of quality or lean; its look-alikes say more.

πŸ“‘ Wire: 39th percentile. Its stories and headline words are closer to the AP's and Reuters' than 39% of the 75 outlets we fingerprint.

🌢️ Heat: 5th percentile. Its headlines are worded more heatedly (loaded words, combat verbs, anger) than 5% of them.

πŸ‘― Behaves most like Rolling Stone, MarketWatch and CNBC.

ABC NewsAPAlternetAxiosBBCBloombergBreitbartCBS NewsCNBCCNNChicago TribuneCrooks and LiarsFinancial TimesForbesFortuneFox BusinessFox NewsHuffPostIndependent Journal ReviewJust the NewsLos Angeles TimesMSNBCMarketWatchMediaiteMilitary.comNBC NewsNPRNew York PostNew York TimesNews NationNewsmaxNewsweekOne America News NetworkPBS NewsHourPJ MediaRadio Free Europe Radio LibertyRaw StoryReasonRed StateReutersRolling StoneSalonScripps NewsSemaforStar TribuneStraight Arrow NewsTampa Bay TimesThe American ConservativeThe BlazeThe Daily BeastThe Daily CallerThe Daily KosThe Daily SignalThe Daily WireThe EconomistThe Epoch TimesThe FederalistThe Gateway PunditThe GuardianThe HillThe IndependentThe New RepublicThe Post MillennialThe SunThe Wall Street JournalThe Washington PostThe Washington SunThe Washington TimesThe Western JournalTimeTownhallUSA TodayWashington ExaminerYahoo NewsBusiness Insider
πŸ—ΊοΈ Its place on the outlet map, by which stories it covers: across, business and world news to the political fight; up, stories critical of Trump; down, crime and immigration.

From what it did on its front page in the last 28 days (72 of our stories, 1227 headlines), not from its ratings.

The feelings in its headlines

πŸ₯› 68%🀯 9%😱 8%🀬 8%😭 6%

On its front page now

  1. AI coding startup Cognition is weighing a new funding round at a $70 billion to $80 billion valuation
  2. 'Big Short' investor Michael Burry says Anthropic's IPO filing shows the AI industry is 'catastrophically vulnerable' πŸ“° Anthropic files IPO paperwork as company prepares for public listing
  3. Dropbox is laying off roughly 9% of its workforce. Read the memo
  4. Companies laying off staff this year include Meta, Amazon, and Dropbox -- see the list
  5. A former CNN executive wants to take on YouTube with his own app
  6. Route 66 turns 100 this year. I visited the ghost towns that once thrived along America's most iconic highway
  7. Starlink is fast becoming one of the biggest factors for passengers choosing an airline, United's CEO says
  8. Google's AI chip business is getting harder for Nvidia to ignore
  9. I rode Amtrak's new Cascades Airo train. For all its high-tech upgrades, I'm surprised it lacked one rider must-have
  10. People really, really hate the 'Liberty Biberty' mascot. Maybe that's good for Liberty Mutual?
  11. How The Cheesecake Factory went from a family recipe to a global chain -- and a White House punchline

Headlines it rewrote

Companies laying off staff this year include Meta, Amazon, and American Express β€” see the list
Companies laying off staff this year include Meta, Amazon, and Dropbox β€” see the list
AKQA's former chief creative officers are launching a new agency. Their pitch: Pay us in equity.
AKQA's former chief creative officers are launching a new company. Their pitch: Pay us in equity.
Anthropic's IPO filing is the talk of Wall Street. Michael Burry says it hasn't eased his worries about the AI boom.
'Big Short' investor Michael Burry says Anthropic's IPO filing shows the AI industry is 'catastrophically vulnerable'
Amazon warehouse workers tell us what they really think about their new robot coworkers
Amazon warehouse workers tell us what they think about their new robot coworkers
The FTC accuses Dollar General of routinely overcharging customers
FTC lawsuit accuses Dollar General of deceptive pricing and overcharging customers
The app that sought to be the 'HBO' of micro dramas is shutting down
The app that sought to be the HBO of micro dramas is shutting down
Companies laying off staff this year include Meta, Amazon, and Visa β€” see the list
Companies laying off staff this year include Meta, Amazon, and American Express β€” see the list
What smart people are saying about AI unleashing an online 'vulnerability tsunami'
What smart people are saying about the 'vulnerability tsunami' AI unleashed
How a 24-year-old turned advice from rich people into a $37 million business
How a 24-year-old turned advice from the rich and successful into a $37 million business
What smart people are saying about the AI cybersecurity 'vulnerability tsunami'
What smart people are saying about AI unleashing an online 'vulnerability tsunami'
What smart people are saying about the cybersecurity 'vulnerability tsunami' that's roiling the internet
What smart people are saying about the AI cybersecurity 'vulnerability tsunami'
Barclays is cutting 5,000 jobs in an AI push
Barclays is cutting 5,000 jobs β€” including developers β€” in an AI push