Business Insider (stylized in all caps; known from 2021 to 2023 as Insider) is a New York City-based multinational financial and business news website founded in 2007. Since 2015, a majority stake in Business Insider's parent company Insider Inc. β Wikipedia
𧬠Its fingerprint
π·οΈ Outside the partisan webs
Everyone outside the two partisan webs, from the wires to cable news: a big, mixed group that runs more of the stories everyone runs. Not a mark of quality or lean; its look-alikes say more.
π‘ Wire: 39th percentile. Its stories and headline words are closer to the AP's and Reuters' than 39% of the 75 outlets we fingerprint.
πΆοΈ Heat: 5th percentile. Its headlines are worded more heatedly (loaded words, combat verbs, anger) than 5% of them.
π― Behaves most like Rolling Stone, MarketWatch and CNBC.
From what it did on its front page in the last 28 days (72 of our stories, 1227 headlines), not from its ratings.
The feelings in its headlines
On its front page now
- AI coding startup Cognition is weighing a new funding round at a $70 billion to $80 billion valuation
- 'Big Short' investor Michael Burry says Anthropic's IPO filing shows the AI industry is 'catastrophically vulnerable' π° Anthropic files IPO paperwork as company prepares for public listing
- Dropbox is laying off roughly 9% of its workforce. Read the memo
- Companies laying off staff this year include Meta, Amazon, and Dropbox -- see the list
- A former CNN executive wants to take on YouTube with his own app
- Route 66 turns 100 this year. I visited the ghost towns that once thrived along America's most iconic highway
- Starlink is fast becoming one of the biggest factors for passengers choosing an airline, United's CEO says
- Google's AI chip business is getting harder for Nvidia to ignore
- I rode Amtrak's new Cascades Airo train. For all its high-tech upgrades, I'm surprised it lacked one rider must-have
- People really, really hate the 'Liberty Biberty' mascot. Maybe that's good for Liberty Mutual?
- How The Cheesecake Factory went from a family recipe to a global chain -- and a White House punchline