🧩 BND Motif Index · M333
Rebranding
A leader renames institutions, agencies, or ideas to put his own stamp on them, and critics say the new sign changes nothing but who gets the credit.
- 14claims filed under it
- 1center show it came up on
- 7claims retold online
- 2fact-checkers
⚠️ A story people tell, not a claim that it's true.
A motif is the shape of a story as its tellers tell it, named the way a folklorist names a tale type, so the same story told about other people, by the other side or in another year lands in the same place. Some of the claims below are true, many are false. Arguing against a story is often a story of its own, its answer (Voter fraud is answered by Voter suppression, Lawfare by No one is above the law), and we file it there; where no answer has a motif yet, the arguments against a story sit with its tellings.
🪜 Its family
what it rests on, what rests on it, and the motifs that answer it
🔗 goes with: 🧩 Dressing it up 🧩 Ozymandias
🎙️ Who it came up with
the shows we follow where its claims came up, by the show's lean
🫏 left 0
🦗 none of our left shows, so far
⚖️ center 1
🐘 right 0
🦗 none of our right shows, so far
"Came up on" means one of its claims was heard on the show: told, reported or argued against. We don't yet mark which. Show leans are our own grouping of the shows we transcribe.
📰 In the news
the stories its claims were told about, the most told first (matched by our tools, so a link can be wrong)
- 📰 Trump renews call to rename New Mexico 'New America' 2026-10-19 to 2026-10-21
- 📰 Trump unveils 'Super Intelligence Force' to oversee AI policy 2026-10-04 to 2026-10-07
- 📰 Trump suggests renaming Atlantic or Pacific Ocean 2026-10-11 to 2026-10-13
- 📰 New Mexico attorney general sues Epstein's lawyer and accountant 2026-10-21 to 2026-10-23
- 📰 Trump claims Google CEO rejected his request to rename Atlantic Ocean 2026-10-23 to 2026-10-24
🧶 Its claims
what's been told in this shape, newest first, in our words, with where each was heard
- 2026-10-24 “President Trump is renaming the Gulf of Mexico to the Gulf of America, Denali to Mount McKinley, and Lake Ontario to Lake America, and he is considering renaming an ocean.” 🔎 Snopes
- 2026-10-23 “Mexico, NY, changed its name to 'Epstein List' to avoid being renamed by Donald Trump.” 🔎 Snopes
- 2026-10-23 “Donald Trump says he asked Google CEO Sundar Pichai to rename the Atlantic Ocean, but Pichai talked him out of it.” 🧶 people online
- 2026-10-22 “Donald Trump wants to rename New Mexico 'New America.'” 🧶 people online
- 2026-10-22 “Trump is attempting to rebrand the concept of AI to make it sound more positive to the public.”
🎙️ Politico Playbook - 2026-10-21 “Donald Trump wants to rename New Mexico to New America.” 🧶 people online
- 2026-10-20 “Donald Trump suggested renaming New Mexico to "New America" to boost prestige and national pride.” 🧶 people online
- 2026-10-20 “Donald Trump should change his name to something insulting.” 🧶 people online
- 2026-10-20 “Trump is renaming geographic features like Denali, the Gulf of Mexico, and Lake Ontario to names like Mount McKinley, the Gulf of America, and Lake America.” 🔎 Snopes
- 2026-10-12 “Jared Kushner owns the .si domains so that is why Trump is trying to rebrand AI to Super Intelligence.” 🔎 Lead Stories
- 2026-10-11 “Donald Trump has suggested renaming the Atlantic or Pacific Ocean to 'Trump Ocean' or 'Ocean of the Americas.'” 🧶 people online
- 2026-10-05 “President Trump and Elon Musk are promoting the term 'Super Intelligence' as a replacement for 'Artificial Intelligence', with Trump creating a 'Super Intelligence Force' and Musk renaming SpaceXAI to SpaceXSI.” 🧶 people online
- 2026-10-01 “Trump's 'super intelligence' order was a ploy to profit off .si domain names.” 🔎 Snopes
- 2026-09-29 “Trump renamed the Kennedy Center and the Department of Defense and other things” 🔎 Snopes
M333 · first seen 2026-10-05 · last 2026-10-23 · what this is · how the index works